Raising a Reader

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Raising A Reader (RAR) is a national non-profit organization founded in 1999 focused on early child literacy and family engagement. Our mission is to engage caregivers in a routine of book sharing with their children from birth through age eight to foster healthy brain development, healthy relationships, a love of reading, and the literacy skills critical for school success. We offer three bilingual (English and Spanish) programs, our Classic Red Book Bag Program since 1999, and Super Summer Learning Adventures and Family Shared Reading Program since 2020. We maintain a diverse collection of over 3,000 books in 13 languages that reflect the lived and shared experiences of the children and families we serve, over 75% are from low-income backgrounds and identify as people of color.

RAR was one of the nation’s earliest venture philanthropy enterprises and remains one of the few cost-effective and scalable nonprofit organizations with an earned revenue model that has sustained its operations for more than twenty years. Approximately 50% of our budget is through earned revenue and the other 50% comes from contributed revenue from individuals and institutions.

RAR optimizes a train-the-trainer Affiliate model to maximize our impact. We equip local community-based organizations with tools, training, actionable steps and ongoing support to empower families and improve kids’ reading skills.


Age Groups Served
  • 3-5
  • Elementary School
  • Parent and Caregiver Engagement
Geographical Area Served
  • City of All of the San Francisco Bay Area
Services Offered

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A Note from our Board Chair

With great sadness, we regret to inform you that the Board of Directors has decided to wind down and dissolve OnePercent for Education; and the organization has initiated the dissolution process. One of our primary goals was to galvanize members of the business community who had not participated or had not fully participated in social engagement. Another goal was to engage individuals and families in our work for educational equity.

We continue to believe that there are people who care deeply about the issue and that there are significant financial resources that can be generated to support this movement. Despite our efforts, OnePercent for Education was unsuccessful in generating enough funding to achieve financial sustainability at this difficult time.

Every decision made was through the lens of how we can best bring support for the kids who need it the most. This is the work that our Nonprofit Partners deliver every day and will continue to do. Our Board of Directors will individually continue to promote their efforts and encourage support of their work. As we wind down, we are distributing as much of our remaining assets as possible to our Nonprofit Partners. While each Nonprofit Partner has received modest funding, this is far less than we had hoped, given the importance of their activities.

We urge each of you to support our Nonprofit Partners in the fulfillment of their missions as it so deeply impacts the communities they serve.

Finally, we thank you for your support of OnePercent for Education.